Performance Better Bicycling Community’ Grants Winner …….. Santa Monica Spoke

 For Immediate Release

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Performance Bicycle® Announces its
‘Better Bicycling Community’ Grants Winners

Nation’s Largest Independent Cycling Retailer Awards
10 Local Communities With $3,000 Grants

CHAPEL HILL, NC - (Aug. 1, 2012) - In celebration of its 30th Anniversary, Performance Bicycle has awarded $30,000 in Better Bicycling Community Grants. Ten advocacy organizations around the country received $3,000 to support local efforts to boost the accessibility of bicycling in communities where there are Performance stores. The grants are administered in collaboration with the Alliance for Biking & Walking.

“It was a tough decision to narrow it down to 10 recipients,” said Performance Bicycle Chief Executive Officer David Pruitt. “We want to thank all the terrific organizations dedicated to making cycling more accessible. Each one is a vital part of their community and we appreciate their hard work and commitment.”

The ten organizations that will receive a Better Bicycling Community grant are spread across the country. Each will involve the community and will work with their local Performance store to achieve their grant goals. . The funded campaigns are as follows:

Bike Austin (Austin, Texas): North MoPac Bike Highway Commuter Route Campaign

Bike Maryland (Baltimore, Maryland): Bicycle Friendly Maryland Campaign

Bike Utah (Salt Lake City, Utah): CiSLClovia – Open Streets Initiative

Carrboro Bicycle Coalition (Chapel Hill, North Carolina): Chapel Hill – Carrboro Open Streets Initiative

Cascade Bicycle Club Education Foundation (Seattle, Washington): Advocacy Leadership Institute

Central Ohio Mountain Biking Organization (Westerville, Ohio): Rejuvenation of Alum Creek Phase 1 Campaign

Community Bikes (Charlottesville, Virginia): Charlottesville Open Streets Initiative

East Bay Bicycle Coalition (Oakland, California): Yes on Measure B Campaign

Living Streets Alliance (Tucson, Arizona): Kidical Mass Tucson 2013 Campaign

Santa Monica Spoke (Santa Monica, California): Community Outreach for Better Biking in Santa Monica

To read more on all the wonderful projects see the full Press Release - HERE

Thank you Performance Bicycle and the Alliance for Biking & Walking. We are very excited to have been selected for this grant that will support our community. These funds will support our outreach and implementation efforts for Santa Monica’s Bicycle Action Plan projects, specifically The Michigan Avenue Greenway and Broadway Bicycle Boulevard.


About Performance Bicycle®:
Performance Bicycle® is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides a multi-channel cycling retail experience that spans more than 100 stores nationwide, and, all catering to both the avid cycling enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn.

About the Alliance for Biking & Walking:
The Alliance for Biking & Walking is the coalition of more than 200 state and local bicycle and pedestrian organizations working together to promote bicycling and walking in North American communities. To learn more about the Alliance, visit


2 thoughts on “Performance Better Bicycling Community’ Grants Winner …….. Santa Monica Spoke

  1. Pingback: Santa Monica Spoke » Blog Archive » Performance Better Bicycling … | Bicycle News

  2. H.C. Clayton

    My hat is off to the Santa Monica Spoke as you have to be doing great work for this recognition. There is so much to learn for the safety of bicycling, healthy benefits and so much more. As it gets promoted much more and continued high gas prices it is wonderful to have Santa Monica Spoke and all those that were winners and all those that were just considered all are doing great work and wish you well on continued success.



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